DIGITAL MARKETING
Transform your digital marketing skills with our comprehensive “Digital Marketing” program, designed to take you from the basics to an advanced level. This course covers essential topics including SEO, SEM, social media marketing, affiliate marketing, marketing analytics, CRM, mobile marketing, video marketing, digital marketing campaigns, tools of the trade, and conversion rate optimization (CRO). In today’s digital age, mastering these skills is crucial for any business or individual looking to succeed online. This workshop will equip you with the knowledge and practical experience needed to excel in the dynamic field of digital marketing.
WHAT YOU WILL LEARN?
Fundamentals of Digital Marketing: Start with a solid foundation in digital marketing principles. Digital Marketing Basics: Learn about the core concepts and strategies that drive digital marketing. Understand the importance of having a strong online presence, and explore different digital marketing channels and how they can be leveraged to achieve business goals.
Search Engine Optimization (SEO): Gain a deep understanding of SEO techniques. On-Page and Off-Page SEO: Learn how to optimize website content for search engines, including keyword research, meta tags, and content optimization. Explore link-building strategies, guest blogging, and other off-page SEO techniques to improve website authority and rankings. Understand the technical aspects of SEO, such as site speed, mobile optimization, and schema markup.
Search Engine Marketing (SEM): Master the art of paid search advertising. Understand Google Ads and PPC Campaigns. Learn how to create, manage, and optimize pay-per-click (PPC) campaigns on Google Ads. Understand keyword bidding strategies, ad copywriting, and performance tracking. Explore advanced SEM techniques, such as remarketing and conversion tracking, to maximize ROI.
Social Media Marketing: Leverage social media platforms to build brand awareness and engagement. Understand Social Media Strategies. Learn how to develop effective social media marketing strategies for platforms like Facebook, Instagram, Twitter, LinkedIn, and more. Understand the importance of creating engaging content, using social media analytics, and running successful social media ad campaigns.
Affiliate Marketing: Explore the world of affiliate marketing and how it can boost your business. Understand Affiliate Networks and Programs. Understand how to set up and manage affiliate programs. Learn about tracking affiliate performance, optimizing affiliate partnerships, and ensuring compliance with legal and ethical standards.
Marketing Analytics and CRM: Utilize data to drive marketing decisions. Understand Analytics Tools and Techniques. Learn how to use tools like Google Analytics, HubSpot, and others to track and analyze marketing performance. Understand the key metrics and KPIs that indicate success. Customer Relationship Management (CRM): Explore CRM systems and strategies for managing customer interactions and improving customer retention.
Mobile Marketing: Adapt your marketing strategies for mobile devices. Understand Mobile Advertising. Learn about mobile ad formats, mobile app marketing, and mobile website optimization. Understand the importance of mobile-friendly content and how to create effective mobile marketing campaigns.
Video Marketing: Harness the power of video to engage your audience. Understand Video Content Creation and Distribution. Learn how to create compelling video content, from scriptwriting to production. Understand the best practices for distributing video content on platforms like YouTube, Facebook, and Instagram, and how to measure video performance.
Digital Marketing Campaigns: Plan, execute, and measure successful digital marketing campaigns. Understand Campaign Strategy and Execution. Learn how to develop a comprehensive digital marketing campaign strategy, from setting objectives to selecting the right channels. Understand the importance of campaign planning, execution, and post-campaign analysis to continuously improve performance.
Tools of the Trade: Get hands-on experience with essential digital marketing tools. Understand Marketing Automation Tools. Learn how to use tools like Mailchimp, Hootsuite, SEMrush, and others to streamline marketing processes, automate tasks, and improve efficiency. Understand how to leverage these tools for SEO, SEM, social media, email marketing, and analytics.
Conversion Rate Optimization (CRO): Optimize your digital marketing efforts to maximize conversions. Understand CRO Techniques and Best Practices. Learn about A/B testing, user experience (UX) design, and landing page optimization. Understand how to analyze user behavior and implement changes that increase conversion rates and improve overall marketing effectiveness.
WHY ATTEND?
Comprehensive Curriculum: This program offers a thorough learning path from basic to advanced digital marketing topics, ensuring a well-rounded understanding of the field.
Hands-on Experience: Gain practical skills through hands-on labs and real-world projects, preparing you for real-world digital marketing challenges.
Expert Instruction: Learn from industry experts who provide personalized guidance and support throughout the course, helping you master complex concepts and techniques.
Career Advancement: Equip yourself with in-demand skills that open up numerous career opportunities in digital marketing, advertising, and related fields.
ABOUT OUR WORKSHOP
Interactive Sessions: Engage in lively discussions and real-life scenarios that illustrate the importance of staying vigilant and proactive.
Resource Kit: All participants will receive a resource kit including checklists, tips, and tools to help reinforce the practices taught during the workshop
Q&A Sessions: Opportunities for participants to ask questions and clarify doubts.
Real-World Scenarios: Case studies and examples to illustrate key points.
Join our world class community: Opportunity to join our thriving community, to get information in the advancements in the Digital Marketing Ecosystem and how to stay aware and informed
Certification: On completion get a certificate for participation and completion of the workshop. Be proud of your accomplishment in learning a new age , highly sought after skill
Cost: Rs. 25,000/- + 18% GST only per participant
Duration : 4 Months
Course Start Date : Every Monday
Monday to Friday > 7 PM to 8 PM
Limited Spaces! Register Soo
WHO SHOULD ATTEND
Aspiring Digital Marketers: Individuals who are new to the field and want to build a strong foundation in digital marketing.
Business Owners and Entrepreneurs: Professionals looking to enhance their skills and knowledge in digital marketing to grow their businesses.
Marketing Professionals: Individuals interested in expanding their expertise in SEO, SEM, social media marketing, and other digital marketing strategies.
Tech Enthusiasts: Individuals passionate about technology and eager to dive deeper into the world of digital marketing.
Pre-requisites for the Course
No Pre-Requisites
CONTACT
FREQUENTLY ASKED QUESTIONS
Every Monday
Mon to Fri > 7PM to 8 PM
LIVE AND PRACTICAL. IT WILL NOT BE RECORDED
Yes. For sure
Unfortunately NO. We don’t have a refund policy as of now
Dont Worry. Please write to connect@xworks.live and we will resolve the issue, at the earliest
Please mail us a connect@xworks.live for any questions, queries or information. We will get back to you at the earliest
It will be conducted XWORKS – which is a new age skilling organization specializing in Technology and Life Skills. The trainer will be an highly experienced professional from the technology industry